I began my Digital Marketing Internship with Tasty Brands, LLC during the summer of 2023, and have continued part-time throughout the past few months. In my short time with the company, I've re-established their visual identity and implemented it across print materials, digital marketing campaigns, and social media posts.
My role: Graphic Designer, Digital Marketing Specialist
Team: Lorraine Hanrahan - Marketing Manager
Stephanie Kane - Brand Manager, Marketing
Tasty Brands, LLC
Initial Goals
1. Create a cohesive visual identity beyond a logo and color palette
2. Bring the new Tasty Brands visual identity to their intended audience
Building the Visual Identity
In order to create compelling graphics, I needed to establish a cohesive visual identity for the company. Since they had just debuted a new logo and color palette, I had a solid foundation to create the rest of the necessary elements. My first official project for the internship was creating the new brand guidelines booklet in Adobe InDesign, as seen below.
Social Media Templates
Once I perfected the visual identity, I was able to translate that into social media templates/posts for the Tasty Brands Instagram, Facebook, and LinkedIn pages. Using their new product photography, I was able to showcase the company's unique offerings by designing for social media in the form of posts, carousels, and stories.
Point-of-Sale & Collateral Pieces
Besides social and digital media, Tasty Brands promotes their products at local and national food shows. I designed Tasty Brands' collateral for their largest food show of the year, the School Nutrition Association's Annual National Conference. I used Adobe Photoshop to cut out the product photos, and Adobe InDesign to lay out each POS piece.
Brand Video
Tasty Brands' YouTube channel hadn't seen a new video in over a year, and the featured video highlighted their very first logo/products that are no longer offered. I conceptualized, designed, and animated the new featured video for the company's YouTube and LinkedIn pages. First, I brainstormed all the necessary information to include, and developed it into an official script. Once approved by my supervisors, I created a storyboard to lay out what each frame would look like before animation. I then began animating each frame in Adobe AfterEffects, and used Photoshop and Illustrator to create individual assets for the video. After several iterations and edits, we uploaded the video to YouTube, LinkedIn, and Facebook, and saw an immediate uptick in viewership.
Results - Summer 2023
Facebook - Reach ↑ 89.3%, Engagement ↑ 53.8%
Instagram - Reach ↑ 41.7%, Engagement ↑ 12.9%
LinkedIn - Page Views ↑ 151.5%, Unique Visitors ↑ 119.7%